THE FAB AGENCY
The Fab Agency is a communication agency specialized in creating branding for medium and large companies oriented to online sales. They mostly work in the beauty sector and they are specialized in influencer marketing strategies. Some of their clients are Foreo, Cloud9 and Wahl.
DIGITAL MARKETING ASSISTANT
During my internship at The Fab Agency I was mainly in charge of researching and contacting Instagram talents to activate collaborations with the agency's clients. The most important client for whom I have activated several collaborations is Foreo, managing to close contracts with important Influencers such as Giulia De Lellis.
I was also in charge of Instagram and Facebook channels of some clients such as Keys of Italy and Cloud9, researching and planning content creatively, as well as providing final customers the most interesting information about the companies through copy-writing.
Other activities that were part of my working day were: research of new potential clients for The Fab Agency, create digital marketing strategies plans and present them via Power Point, updating client websites made with Wix.com.
INFLUENCER MARKETING ACTIVITIES
For Black Friday 2019 Foreo decided to launch an influencer marketing campaign that included Italian Instagram Influencers and YouTubers.
I took care of selecting and contacting more than 40 Italian talents between micro-influences and VIPs, managing to close about 12 contracts obtaining the lowest possible cost x views and being able to get free content with gifts campaigns. I started in October managing collaborations worth 1k, up to dealing with contracts worth more than 10k in December.
The most interesting collaboration was the one obtained with Giulia De Lellis, with a six-month exclusive and a package that included video content for IG Stories and IGTV. Thanks to this collaboration, Foreo obtained 700k views just from one IGTV Video, reached a total of 2M people, and received more than 5k clicks on affiliate links.
SOCIAL MEDIA MANAGEMENT
PROJECT FOR: Keys of Italy & Cloud9
Keys of Italy it's a tour operator that organizes tours around Italy and provides luxury apartments for (mostly) American travellers. It is a fixed client of The Fab Agency and I was in charge to find, plan and manage content in order to communicate, through pics and copywriting, the emotions and feelings that those who chose Keys of Italy can prove choosing their service. Here on the right, you can have a look at how the IG page was while I was managing it.
Cloud9 is a British company producing straighteners and other hair care accessories, they started targeting the Italian market in 2018 creating the Instagram page @cloud9italia. The Fab Agency was the first agency they approach to grow their brand awareness in Italy, when I start working with them the IG page had around 9k followers, in four months we were able to reach 11k followers with no use of sponsored campaigns.
WEBSITE MANAGEMENT AND UPLOAD
When I start my internship for The Fab Agency they were already working on Keys of Italy's website. They choose wix.com as the platform to build the website in order to give the possibility to company employees of changing tour and apartment informations by themself. I was in charge of uploading all the content in the structure of the website and adjust the UX experience for both desktop and mobile view.
I had to complete the task in maximum two months, but I manage to deliver the project in one month.